Well, how do I measure something so touchy-feely?īranding needs a strategy, to communicate who you are and why people should care. It’s important to build a brand, not just a business.īranding, in essence, is creating a distinct feeling and experience for your customers. Whenever you are focusing on your marketing efforts, think about this: Source: MDirector and Insight Venture Partners As you’ll soon learn, there are a number of important digital marketing metrics to track and guide your campaigns, both for sales conversion and brand awareness. ![]() These are all valid goals to aim for and are backed by analytics data you can gather over time. ![]() How about a broader reach on social media? How are digital marketing metrics effectively measured for success with brand growth? You’re probably thinking: leads and sales.īut a successful marketing campaign can be determined by much more than just those types of conversions!ĭo you want more organic traffic to your website?
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